About PackIt Jacket

Travel didn’t use to feel this heavy. Somewhere along the way, getting from one place to another turned into juggling bags, rules, and extra fees that never seem to stop.

We believe travel should feel simpler and lighter, and the things you wear should help, not get in the way.

Our mission: To help people move through the world with less baggage, fewer fees, and more freedom.

Travel has changed. Not in a fun way, though.

What used to be straightforward now comes with a long list of rules, limits, and fees. Carry-ons get smaller. Personal items get stricter. But somehow, you're still expected to bring the same essentials every time you leave the house.

So people adapt. They overpack bags. They reshuffle items at the gate. It's annoying, stressful, and complicates things.

We don't think the problem is that people bring too much. We believe the problem is that travel gear hasn't kept up.

That's where the Huge Ass Pockets Jacket comes in. It's a way to carry what you already need without another bag or an additional fee.

Less baggage. More freedom.

We believe travel doesn't need more gear. It needs better thinking.

Most travel products still revolve around bags. Bigger ones, smaller ones, smarter ones. But they all ask you to carry something extra and keep track of it the whole time.

We see it differently. If you already have to wear something, it should do more. It should carry your essentials, keep them close, and let you move without feeling weighed down.

For us, simplifying travel is about reducing friction. Fewer things in your hands. Fewer things to manage!

This started with a simple gap we couldn't ignore.

Travel gear kept getting more complicated, while travel itself kept getting more restrictive. Bags kept getting bigger, costing more, and still didn't solve the real problem.

We didn't want another backpack. We didn't want another "smart" bag with features nobody actually uses. We wanted something that handled the basics without becoming another burden.

We set out to make a jacket that could replace a bag on many trips. Something you could wear through an airport, a city, or a long day on the move, without feeling overloaded or out of place.

That's the problem we set out to solve and why we built Huge Ass Pockets Jacket.

Design with a purpose: Nothing here is accidental. Every pocket exists for a reason, and every detail is meant to solve a real travel problem, not add complexity.

Function over flash: We're not interested in loud designs or unnecessary extras. The jacket should look normal, even when it's doing more than expected.

Comfort and discretion: Carrying more shouldn't feel heavier or look awkward. Weight is balanced, pockets stay close, and nothing pulls, sags, or sticks out.

Tested in the real world: Airports, long walks, crowded streets, our product keeps up with it all. Every pocket, seam, and zipper is made to handle real-life usage, not just look good on a rack.

We design for travelers who think differently.

People who value freedom over baggage, movement over hassle, and practicality over flash.

People who:

• Want to keep essentials close without juggling bags

• Don't want to look awkward while carrying everything they need

• Appreciate thoughtful design that actually works in the real world

• Are tired of paying fees for stuff they already own

We design with real travel in mind.

Every pocket, zipper, and seam comes from testing, feedback, and honest observation of what travelers actually need. We think about usability first, how it feels, how it moves and how it wears over a long day.

We focus on gear that lasts. Materials, construction, and fit are all built for longevity, because a jacket that fails on your trip isn't worth it.

More importantly, we iterate constantly. Real feedback from real travelers shapes every update. If something doesn't make life easier, it doesn't make the jacket.

Airports are still confusing. Bags are still too small. Fees are endless.

We can't fix everything. But we can give you a jacket that actually works. One that holds the things you need, keeps your hands free, and makes getting from A to B a little less annoying.

Carry more. Move freely.