The Global Tourism Rankings Are In
The newest UN Tourism barometer confirms international travel reached about 1.4B arrivals in 2024 (virtually back to pre-pandemic levels). Here are the countries that drew the biggest crowds, plus insider tips for avoiding tourist traps and finding authentic experiences.
Data Source
Rankings based on UN Tourism's latest international arrival statistics and WTTC projections for 2025.
The Top 10 Champions
🇫🇷 France — ~100M (2024)
Paris dominated headlines with a post-Olympics glow, but the secret to loving France is getting 90 minutes outside the capital. Think Colmar in Alsace for fairy-tale streets, Annecy for lakes + raclette.
🇪🇸 Spain — ~94M (2024)
Spain's protests over overtourism are real—so share the love. Trade Barcelona for Girona's medieval core, swap Ibiza for Menorca, and hit Cádiz for sunsets that rival Santorini.
🇺🇸 United States — ~90M (2024)
NYC and California still dominate, but savvy travelers are discovering gems like Asheville, NC for mountain vibes, Bozeman, MT for outdoor adventures, and Savannah, GA for Southern charm.
Your 2025 Travel Game Plan
📅 Shoulders are gold: Weather is kinder, lines are shorter, and prices drop.
🎯 One icon per day: A single blockbuster, then wander. Your feet and patience will thank you.
🤝 Work with locals: Context from guides turns monuments into stories you'll remember.
💡 Off-the-beaten-path wins: Secondary cities often offer better value and authenticity.